Raymond Daugherty

Front-End Developer & Full-Stack Designer

Experienced Digital Designer with a demonstrated history of working in the apparel and fashion industry, with a focus on E-Commerce. Skilled in Print Management, Technical Design, Adobe Creative Suite, Microsoft Applications, Front-End Development and HTML Emails. Strong operations professional with a Associate of Science (A.S.) focused in Commercial and Advertising Art from Tampa Technical Institute.

Core Competencies

  • Ability to organize and structure ideas to ensure a successful transition from concept to completion.
  • Proactively lead the end-to-end creative process and projects concurrently from the in-take and review of collateral requests to execution prioritization (including the management of expectations for delivery), concept development, design, layout, production, and approvals.
  • Work cross-functionally to ensure projects adhere to calendar and communicate any risks or downstream implications.
  • Provided creative and innovative approaches as well as outstanding attention to detail and quality under challenging deadlines.
  • Work both independently and under the direction of Creative Director, assisted the Creative Director with additional tasks related to brand design and marketing.
  • Encouraged, planned and coordinated weekly meetings to discuss strategies and ideas to overcome shared obstacles.
  • Successful at working in a team-based environment, or as an individual, in order to meet specific goals and deadline requirements.
  • Knowledgeable about the importance of brand creation and design in order to successfully promote and increase business recognition.
  • Understanding of the creative, design and technical processes, which go into building a successful print or digital campaign from concept to completion.
  • Disciplined and focused, with a willingness and ability to quickly comprehend and learn new concepts and technologies.
  • Organized charity events that encouraged and streamlined the participation from a large number of individuals.

Professional Experience

2013 - Current
Perry Ellis International

Senior Digital Designer

  • Provided creative direction for design assets targeted at increasing customer interaction with the Perry Ellis brand and encouraging repeat visitations to meet or exceed sales goals.
  • Partnered with brand owners, marketing researchers and content strategists to oversee the user experience and design of campaigns from concept through launch.
  • Worked through complex problems to arrive at simple, impactful design solutions that encouraged brand promotion and recognition through different media platforms.
  • Designed and developed email marketing campaigns using the Adobe Creative Suite to increase the visibility of the Perry Ellis brand though various Email Marketing platforms.
  • Developed a deep understanding of brand design systems for use in digital and print marketing platforms.
  • Communicated effortlessly with others to refine and build our creative vision into a successful selling campaign and rebranding, increasing Cubavera Brand sales over my time with Perry Ellis.
  • Worked directly with the Marketing Department to design targeted marketing assets for demographic specific campaigns.
  • Created layouts and roughs for digital and print media promotions for the global brand of Perry Ellis.
  • Researched new and developing design patterns and standards to keep a renewed interest in the usability and aesthetic uniqueness to the brand.
  • Developed E-Commerce campaigns and promotions using the Adobe Creative Suite to showcase custom built homepages and banner advertising.
  • Leveraged the use of mobile design to promote and sell a wide variety of products and fashion styles across multiple devices.
  • Mentored and inspired other designers by giving and soliciting feedback in order to continually raise our bar for quality.
  • Develop strong collaborative relationships with cross-functional team leadership with a focus on brand marketing leaders.

1998 - 2013
Total Concept, Inc.

Lead Web Developer / UI Designer

  • Communicated and maintained constant contact with outside design teams for over a hundred clients and their specific needs, such as direct mailings, print designs and trade media.
  • Determined the appropriate design and visual approach for projects and presented recommendations as needed.
  • Lead design projects including Packaging and Graphics; including private logo creation, and refreshes; new branded packaging initiatives and graphic designs for products.
  • Developed layouts, package designs and other media with a wide range of content from simple product packaging to creative catalog design.
  • Pro-actively ensured that all digital files created would be accessible and editable across most graphic design platforms, and supplied support for any possible translation issues.


2019 - Current

Miami-Dade College

Computer Science

Associates In Art with a focus on Computer Science

1995 - 1997

Tampa Technical Institute

Commercial Art

Associates In Science for Commercial Art
Graduated with Honors in top 5% of Class

Download My Complete Resume

Design Skills

Web Design


Print Design


Logo Design


Graphic Design


Creative Direction


Coding Skills













Application Skills

Demandware Platform


Digital Marketing Design


Adobe CS Platform


Print Marketing Design


Office Suite